American Vanadium is hoping never to have to sell vanadium pentoxide to stay in profit.

This is the message Bill Radvak, president and ceo of the Canada-listed company, is keen to get across when we meet for breakfast in London on Monday May 12.

He is in town to meet with potential investors and media outlets to discuss the company's development, as it nears production at its vanadium project.

American Vanadium is the owner of the Gibellini project in Nevada, USA, which is the only vanadium project in the country, and is expecting to be in production in about a year - but not for the purposes of supplying the ferro-vanadium or the steel market.

Gibellini will produce vanadium electrolyte for the energy storage industry.

"What we have in the middle of Nevada is shale [rather than magnetite]. It's sedimentary. It's also very clean because it doesn't come with any other metals," Radvak says.

• [Editor:Mango]